I led the organisation and execution of a shoot in which four Moneybox customers shared their experiences of using the app to build wealth. The one-day shoot produced over 100 assets to build brand awareness, trust, and consideration with key audiences, and to support our commercial targets during our peak season.

I coordinated the rollout of the refreshed Moneybox brand identity across all external touchpoints. This lead to a significant increase in unprompted brand awareness and consideration at a time where fintech competitors saw their brand awareness plateau.

Wealth isn't just about the money. It's the means to more. In this campaign to drive engagement with our updated brand platform, we asked our community to submit what wealth means to them for the chance to win £5,000. The competition got more than 10,000 entries in less than two weeks and the winner was chosen through a highly-engaged public vote.

I worked on a 12-month project to share Black creatives’ stories and memories of home - as an act of joyful protest against the inequity of home-ownership in the UK. ‘This is our home’ project invited Black British creatives to riff on familiar estate agent signage.

When faced with the question: marriage or mortgage? More and more couples are choosing to get on the property ladder before spending money on a wedding. However, there’s an elephant in the room: what happens if things don’t work out?

According to research by Habito, 1 in 10 couples say that the process of applying for a mortgage is so stressful it completely kills their sex life. Inspired by this insight, we enlisted the help of Rocky Flintstone, muse of the hit podcast My Dad Wrote a Porno, to write an erotic novel about the home-buying process, accompanied by illustrations by Sebastian Schwamm. This playful Valentine's Day campaign had a reach of more than 500K.

I led a content collaboration between Frolo and Amicable. This partnership provided Frolo users with educational content to support them through their transition to single parenthood and drove awareness of the single parent network with Amicable customers.

In order to drive awareness of Frolo, a network for single parents, I secured a guest editorial in Red magazine and wrote an article sharing helpful guidance on how to take kids on holiday and build positive family memories post-separation.